For sportswear and activewear: drops, sizes and creative that keeps up.
Launch-day traffic by the hour, sizes selling through, and ad creative flagged the moment it starts to tire.
Fast launches, fast creative, uneven sizes.
Creative that tires in weeks
The launch video that carried the month stops working on the same budget, and nobody notices for a fortnight.
Drops on a calendar
Every week has a launch; each one needs reading against the last.
Sizes that sell through first
The core sizes go on launch day and the edges wait for the sale.
Put drops, collabs and press on the timeline too.
Add the drop before it happens, then watch launch day land by the hour.
See the Timeline
Built on launches and creative.
Launch day by the hour
Sessions, orders and conversion on Live, refreshed every minute.
Creative fatigue
Ads flagged when clicks and ROAS slide together after two weeks live.
One creative carrying a campaign
A campaign leaning on a single ad, flagged before it wears out.
Size-run gaps
Selling lines with holes in their size run.
New buyers from a drop
New against returning buyers, and the entry products that bring them back.
Ads and emails together
The launch creative and the launch email in one library.
The capabilities sportswear brands lead with
Marketing
Every ad and email in one library, with what it earned.
Timeline
Every change to the store, ads and email, who made it and why.
Products
Sell-through, cover and size curves for every line, and what to reorder.
Orders and customers
Every order with its profit and channel, and the customers who come back.
Is there a report comparing one drop with the last?
Not as a report. Every drop stays on the timeline with its day, so the next one can be read against it.