Every change, who made it, and what it did.
Theme publishes, price moves, launches, stock-outs, budget and creative edits, email sends. Each one lands on a single record with who made it and a note on why, and sits on every chart in the app.
Your conversion fell on Thursday. Was it the ad, the price, the theme or the size that sold out?
Open the day and the changes are grouped by what changed, each marked with where it came from and who made it, whether that was your team, the agency, someone outside it or the app. Add why to any change, so the reason is there when someone asks next month.
- Your team, the agency, External or App on every change
- An "Add why" note on any change
- Real changes only, so the record reads cleanly
Shopify, Meta, Google Ads and Klaviyo, recorded for you.
Theme publishes with the settings that changed, price moves, products going live, stock-outs, budget, bid and creative edits, campaign sends and flow changes. Nobody has to write them down.
- Theme publishes and price moves from Shopify
- Budget, bid, targeting and creative edits from Meta and Google Ads
- Campaign sends and flow changes from Klaviyo
When the line moves, the reason is sitting on it.
The same markers sit on the Dashboard, product records, ads, email, Markets and Live. Hover one to see what changed and who changed it, without leaving the chart.
- The same record behind every chart
- Open any day from any chart
Launches, sales and press, on the line beside everything else.
Add a drop, a sale or a press hit as a moment or a range, so the context only you know is on the chart too. Each one carries who added it and their team.
- A moment or a range
- Stamped with who added it
- Drop day read hour by hour on Live
Works with
Questions
How far back does the timeline go?
Store changes are recorded from the day you connect. Google Ads keeps 30 days of change history, so Google changes start there.
Does Shopify say who changed a price?
Not for prices, stock or themes. Fabrik names the person where the platform says who it was, and marks the rest by where the change came from.
Is the timeline on every plan?
The markers on the charts and the drawer for any day are on every plan. The Timeline page, with the whole record in one list, comes with Intelligence.
