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Fabrik Analytics™
Marketing

Every ad and email, with what it earned.

The Media Library puts every Meta ad and Klaviyo email in one grid with its revenue, return, spend, click-through rate, purchases and cost per acquisition. Behind it sit spend, return and new-customer cost by channel, your Meta and Google campaigns, and product ads judged on profit.

The Media Library: the filter bar and a four-column grid of ads and emails with revenue, ROAS, spend and CTR, for Fellwick, an example brand.
Media Library

Creative, shown as creative.

Filter by channel, format, campaign or date and see the work itself, not a row of IDs. Each card carries what that ad or email earned, so you can see what is working at a glance and put the next shoot behind it.

  • Ads and emails in one grid
  • Revenue, ROAS, spend, CTR, purchases and CPA on every card
  • Filter by channel, format, campaign and date
The Media Library: the filter bar and a four-column grid of ads and emails with revenue, ROAS, spend and CTR, for Fellwick, an example brand.
Every ad, over time

Open any ad and see when it started to tire.

The creative and its copy on the left, its results over time on the right, with every budget, bid and creative edit marked on the chart. See whether it wore out, or whether someone changed the budget.

  • The creative and its copy
  • Results by day since it went live
  • Every edit marked on the chart
What creative fatigue looks like
An ad opened from the Media Library: the creative on the left, its results over time with every edit marked on the right, for Fellwick, an example brand.
Channels and campaigns

Spend, return and new-customer cost, channel by channel.

Meta and Google side by side with your other channels, each with spend, return and what a new customer costs. Product ads on Meta and Google are judged on profit after cost of goods, fees and refunds, so a best seller by revenue has to earn its place.

  • Spend, return and new-customer cost by channel
  • Meta campaigns and Google campaigns and products
  • Profit on ad spend for every product
What POAS is
The Media Library: the filter bar and a four-column grid of ads and emails with revenue, ROAS, spend and CTR, for Fellwick, an example brand.

Questions

Is it only Meta?

The Media Library holds Meta ads and Klaviyo emails. Google Ads campaigns and products have their own views, with profit on ad spend per product for both.

Does it show reach and frequency?

Not in the app today. Each ad's results are shown over time, with every edit marked, so you can see when it started to wear out.

See your own ads, with what they earned.

Connect Meta, Google Ads and Klaviyo and your last 12 months of creative start arriving straight away.