Meta Ads: spend, creative and every change you make.
Campaign, ad set and ad performance, spend by country, creative with its copy, and budget, bid, targeting and creative edits on the timeline.
What Fabrik reads
- Campaign, ad set and ad performance: spend, the revenue Meta reports, CPA, CPM and CTR
- Spend by the country each ad reached, with the last 7 days restated every day
- Every ad's creative and copy, with videos kept so they still play later
- Status, budget, bid, targeting and creative changes, placed on the timeline
What it powers
- Ad creative, with every ad and email in one library
- Paid media, with Meta's own count beside the pixel's
- Ad spend still pointing at sold-out sizes
- Markets: spend share against sales share, country by country
- Profit after ad spend, down to CM3
Setting it up
Connect from Settings, Integrations and choose the ad accounts to read. Fabrik then reads 12 months back, one slice at a time.
Worth knowing
Meta limits how quickly any app may read reporting data, so the first year of a large account can take hours to arrive.
Where it shows up
Marketing
Every ad and email in one library, with what it earned.
Attribution
One answer per order from your own pixel, and the journey behind it.
Timeline
Every change to the store, ads and email, who made it and why.
Markets
Every country side by side, and where the next pound should go.
Finance
A real P&L from gross sales to EBITDA, and targets that follow how your year trades.
Products
Sell-through, cover and size curves for every line, and what to reorder.
Questions
Does Fabrik change our campaigns?
No. Fabrik reads your ad accounts and records the changes your team makes in Meta.
Whose numbers does Fabrik show?
Both. The revenue Meta reports sits beside the orders the Fabrik pixel and Shopify tie to each ad, so you can see where they differ.