Put the next pound where it pays back.
Every country you sell to, side by side. Spend share against sales share, conversion, average order value and return on spend, with a call on where the next pound should go, or a plain reason why there is not one yet.
One table, every market, with a verdict on each.
Net sales, sessions, conversion, order value, ad spend and return for each country, in your reporting currency. Fabrik pairs markets into a move only when both have the orders to judge, and says so when there is not enough to go on.
- Every country in your reporting currency
- A verdict on each market, or the reason there is none
- Held back when the data is thin
Spot the market that takes more spend than it returns.
Each market's share of spend sits next to its share of sales, and its share of visitors next to its share of sales. An overspent market stands out, and so does one that converts well and gets too little.
- Spend share against sales share
- Visitor share against sales share
- Meta and Google spend by country, restated daily
What each market leaves after shipping and ads.
The P&L can be read by market, so you see what each country leaves once shipping and the ad spend delivered there are taken off. Price moves by market and ad targeting changes sit on the timeline beside the numbers.
- The P&L by market
- Price moves and targeting changes on the timeline
Works with
Terms explained
Questions
Does it use Shopify Markets?
Markets are countries in Fabrik today, not Shopify Markets groups.
Are fixed costs split by market?
No. The market view is after shipping and ad spend; fixed costs are not allocated to markets.
